Top 5 Fashion Games on Android in the UK: Q2 2023 Performance

In Q2 2023, the top five fashion games on the Android platform in the United Kingdom showcased varying performance trends. Here’s a detailed look at their weekly downloads, revenue, and active user metrics.

DIY Paper Doll from CrazyLabs LTD saw a fluctuation in weekly downloads, peaking at 29.5K in early April before declining to around 3.9K by the end of June. Weekly active users varied similarly, starting at approximately 48.9K at the end of March and reaching around 51.2K by the end of June.

Fashion Battle - Dress up game by Apps Mobile Games experienced a steady download rate, with notable spikes in early April and late May, reaching 14.1K and 14.7K, respectively. Weekly revenue saw a gradual increase, ending June at around $180. Active users maintained a consistent presence, peaking at about 54.2K in late May.

Project Makeover from Magic Tavern, Inc. demonstrated a stable revenue stream, oscillating between approximately $32K and $39K throughout the quarter. Weekly downloads saw moderate fluctuations, peaking at 8.7K in early May. Active users followed a similar trend, starting at around 32.1K at the end of March and decreasing to about 29.7K by the end of June.

Hair Salon: Beauty Salon Game by Bravestars Games, despite not generating revenue, showed an increasing trend in both downloads and active users. Downloads peaked at 7.8K in early May, while active users climbed steadily, ending June at approximately 29K.

Lastly, Makeup Kit - Color Mixing from CrazyLabs LTD saw a notable increase in downloads in late May, reaching 10.4K. Active users also showed variability, peaking at around 22.1K in early April before dropping to approximately 8.6K by the end of June.

For more detailed insights and data, visit Sensor Tower.